THE FOUNDING TEAM
It should be noted that we set our bios up like dating profiles because we thought it would be funny — and because Chloe and Shafeez met on Tinder (lol).
If you've ever wondered who is fulfilling your order, replying to your comments on Instagram, or writing the product descriptions you see on our site, you've found her. She’s responsible for partnerships, PR, content, fulfillment, copywriting, creative direction, and sending entertaining emails.
Chloe enjoys getting stoned and snorkelling in her wetsuit, hanging out with her cat Rex, and reading science fiction.
HOW I ENJOY WEED
Good ol' fashioned joint
FAVOURITE SNACK
Frozen 5 cent candies
FAVOURITE STRAIN
Blue Dream by Tantalus Labs
If you've ever wondered who designs
anotherroom.io, 3D prints mostly everything in The Prototype Shop, inputs content in the early mornings before a launch, and leads our feedback department, you've found him. He’s responsible for design, user experience, strategy, research, operations, and working in tandem with Chloe to make magic.
Shafeez appreciates rolling joints as much as he enjoys smoking them. He’s a fan of the Raptors, his cat Dailey, re–arranging his desk, and cheeseburgers.
HOW I ENJOY WEED
Smoking a mini joint I rolled
FAVOURITE SNACK
Haribo Goldbears
FAVOURITE STRAINS
Gelato 33 by Lot 420
Sorbetto by Carmel Cannabis
Mango Taffie by Good Buds
I design stuff when they need stuff, and prefer to keep my name anonymous. If you really must know, ask Chloe and Shafeez.
To constantly check our biases, we set up a small feedback department comprised of 5 cannabis consumers.
HOW DOES IT WORK?
Since October 2020, we’ve been engaging with each of member of the Feedback Dept both individually, and in groups on a month-to-month basis. All of our communication currently exists on Slack, however we will be expanding to video calls, and in-depth interviews as we gear up for our next custom product. *Shameless teaser.*
Our conversations range from gathering feedback about this very report, to answering questions about current products, testing prototypes for new products, and learning more about their needs as people who like weed.
FINDING THE FIRST 5
We wanted to bring together a group of people who all have varied experiences, and interactions with cannabis. From those using cannabis medicinally, recreationally, to the everyday weed-loving consumer.
While building an internal feedback loop was new to us (and we're still learning), what we did know was that if we were going to continue to inform our perspective, it needed to be inclusive of folx that come from all walks of life.
By bringing an unbiased group of humans into the work we do at Another Room, we are holding ourselves accountable to creating through a more informed and accessible lens.
We've been lucky to meet, and work with an incredible network of freelancers, photographers, developers, models, and just generally fantastic humans.
Below is a long list of everyone who has ever worked with Another Room.
DESIGNERS, DEVELOPERS
ALex Beebe
Uses pronouns:
He/Him
Identifies as:
Euro/Canadian
KEVIN NG
Uses pronouns:
He/Him
Identifies as:
Chinese, Canadian
M.K. REYES
Uses pronouns:
She/Her
Identifies as:
Filipino, Canadian, Gemini
TESS WIDDIFIELD
Uses pronouns:
She/Her
Identifies as:
White, Canadian, Virgo
CREATOR OF JOINTLOCKERS
KASH
Uses pronouns:
She/Her
Identifies as:
Polish, Canadian
PHOTOGRAPHERS, VIDEOGRAPHERS, STYLISTS
AARON DESILVA
Uses pronouns:
He/Him
Identifies as:
Canadian, Bermudian
BREE AVERY
Uses pronouns:
She/Her
Identifies as:
White, Canadian
KAYLA MANN
Uses pronouns:
She/Her
Identifies as:
White, Italian
LAUREN LEGGATT
Uses pronouns:
She/Her
Identifies as:
White, German
RAE BROWN
Uses pronouns:
She/Her
Identifies as:
White, Canadian
JADEN WOLFETTE
Uses pronouns:
She/Her
Identifies as:
White, Canadian, Wolfette, Trolette
MODELS
CASSIE KOHLER
Uses pronouns:
She/Her
Identifies as:
White, German
COURTNEY CHEW
Uses pronouns:
She/Her
Identifies as:
Chinese Canadian
DREW HERTZ
Uses pronouns:
She/Her
Identifies as:
White, Canadian
Ella Lamoureux
Uses pronouns:
She/They/He
Identifies as:
Indigenous Two-Spirit Goddess
JADE MACKIE
Uses pronouns:
She/Her
Identifies as:
Croatian, Asian
Kelly Bermudez
Uses pronouns:
She/Her
Identifies as:
Salvadoran, Latina
MATT LANG
Uses pronouns:
He/Him
Identifies as:
White, Canadian AF (by way of Ukraine and Romania)
Mimi Mutahi
Uses pronouns:
She/Her
Identifies as:
Black, Kenyan, Bad Bitch
PARMIS
Uses pronouns:
She/Her
Identifies as:
Iranian, Canadian
ROZE VOLCA
Uses pronouns:
She/Her
Identifies as:
White
CONTENT CREATORS, MAKERS, MISCELLANEOUS
DANI DAVILA
Uses pronouns:
She/Her
Identifies as:
Latina
De'Janae Evins
Uses pronouns:
She/Her
Identifies as:
Black
Janine Lee
Uses pronouns:
She/Her
Identifies as:
Hapa Korean American, Mom
JOSH BOISS
Uses pronouns:
He/Him
Identifies as:
Mixed, Trinidadian
MAGGIE stankaitis
Uses pronouns:
She/Her
Identifies as:
White, Lithuanian
ROB TZSECKA
Uses pronouns:
He/Him
Identifies as:
White, Polish, Canadian
SAM MACFARLANE
Uses pronouns:
She/Her
Identifies as:
White, Novia Scotian, Irish, German
TESS WIDDIFIELD
Uses pronouns:
She/Her
Identifies as:
White, Canadian, Virgo
HOW DO WE FIND THE PEOPLE WE WORK WITH?
Instagram
We're constantly finding cool new humans on Instagram. If we find someone we want to work with, we send them a friendly DM and start the conversation.
Within our network
Asking friends for friends. Chloe, Shafeez, and ------ have lived many freelance lives which gave them all a fairly extensive network of freelance creatives to connect with.
Referrals
This is one of our favourite ways — We’ve worked with many people who have been recommended or introduced to us through a mutual connection of some kind.
