Follow the arrow down to continue reading
Another Room Logo
Updated on April 11th 2022

The Transparency
Report

Story
People
Goods
Partners

Within this report you will find a not at all brief exploration of who we are, why we are, how we are, where we are, and what we are. As things change and shift, we will reflect that here — we’ve also included a time stamp so you always know when this report was last updated.

👋 Avatars of people, brands, and products are clickable, unless they’ve asked not to be.

In full transparency, we promised we would have this report finished by October 2020. We recognize that it's July ... of 2021. Needless to say, going through this process took way longer than we anticipated. If we didn’t call that out, then what’s the point of even doing this? With all of that said, here it is. We hope you like it.

THE FOUNDING TEAM

It should be noted that we set our bios up like dating profiles because we thought it would be funny — and because Chloe and Shafeez met on Tinder (lol).

Chloe Popove - Avatar

CHLOE POPOVE

CO-FOUNDER  •  KELOWNA, BC

Uses pronous: She/Her
Identifies as: Canadian, White
If you've ever wondered who is fulfilling your order, replying to your comments on Instagram, or writing the product descriptions you see on our site, you've found her. She’s responsible for partnerships, PR, content, fulfillment, copywriting, creative direction, and sending entertaining emails.

Chloe enjoys getting stoned and snorkelling in her wetsuit, hanging out with her cat Rex, and reading science fiction.

HOW I ENJOY WEED

Good ol' fashioned joint

FAVOURITE SNACK

Frozen 5 cent candies

FAVOURITE STRAIN

Blue Dream by Tantalus Labs
@CPOPOVEE
Shafeez Walji - Avatar

SHAFEEZ WALJI

CO-FOUNDER  •  TORONTO, ON

Uses pronous: He/Him
Identifies as: Muslim, Canadian, Indian, BIPOC
If you've ever wondered who designs anotherroom.io, 3D prints mostly everything in The Prototype Shop, inputs content in the early mornings before a launch, and leads our feedback department, you've found him. He’s responsible for design, user experience, strategy, research, operations, and working in tandem with Chloe to make magic.

Shafeez appreciates rolling joints as much as he enjoys smoking them. He’s a fan of the Raptors, his cat Dailey, re–arranging his desk, and cheeseburgers.

HOW I ENJOY WEED

Smoking a mini joint I rolled

FAVOURITE SNACK

Haribo Goldbears

FAVOURITE STRAINS

Gelato 33 by Lot 420
Sorbetto by Carmel Cannabis
Mango Taffie by Good Buds
@SHAFEEZW
Anonymous - Avatar

–––––––

BRAND MASTER  •  VANCOUVER, BC

Uses pronous: He/Him
Identifies as: White, Anonymous
I design stuff when they need stuff, and prefer to keep my name anonymous. If you really must know, ask Chloe and Shafeez.

HOW I ENJOY WEED

N/A

FAVOURITE SNACK

N/A

FAVOURITE STRAIN

N/A
For official use only
The Feedback Department

To constantly check our biases, we set up a small feedback department comprised of 5 cannabis consumers.

Shafeez Walji - Avatar

ALLIE GINGERICH

WATERLOO, ON

Uses pronous: She/Her
Identifies as: Deaf, Disabled, White
Shafeez Walji - Avatar

BENNY W. SULLY

NORTH HOLLYWOOD, CA

Uses pronous: He/Him/They/Them
Identifies as: Sicangu Lakota Oyate (Native American) Cis-Het Male
Shafeez Walji - Avatar

KASSIA GRAHAM

BROOKLYN, NY

Uses pronous: She/Her/They/Them
Identifies as: Black/Afro Caribbean, Queer, Disabled
Shafeez Walji - Avatar

MOLLIE GLOSS

MINNEAPOLIS, MI

Uses pronous: She/Her
Identifies as: Persian, Queer
Shafeez Walji - Avatar

SIERRA KOITSES

TORONTO, ON

Uses pronous: She/Her
Identifies as: Canadian, Italian, Greek
Shafeez Walji - Avatar

YOU?

NORTH AMERICA

If you’re interested in joining the feedback department, send an email to shafeez@anotherroom.io.
Wizards GIF

We've been lucky to meet, and work with an incredible network of freelancers, photographers, developers, models, and just generally fantastic humans.

Below is a long list of everyone who has ever worked with Another Room.

DESIGNERS, DEVELOPERS

Alex - Avatar

ALex Beebe

Uses pronouns:
He/Him
Identifies as:
Euro/Canadian
DESIGNER
Kevin - Avatar

KEVIN NG

Uses pronouns:
He/Him
Identifies as:
Chinese, Canadian
DEVELOPER
M.K. - Avatar

M.K. REYES

Uses pronouns:
She/Her
Identifies as:
Filipino, Canadian, Gemini
DEVELOPER
Tess - Avatar

TESS WIDDIFIELD

Uses pronouns:
She/Her
Identifies as:
White, Canadian, Virgo
DEVELOPER

CREATOR OF JOINTLOCKERS

Kash - Avatar

KASH

Uses pronouns:
She/Her
Identifies as:
Polish, Canadian
3D PRINT MAKER

PHOTOGRAPHERS, VIDEOGRAPHERS, STYLISTS

Aaron - Avatar

AARON DESILVA

Uses pronouns:
He/Him
Identifies as:
Canadian, Bermudian
VIDEOGRAPHER
Bree - Avatar

BREE AVERY

Uses pronouns:
She/Her
Identifies as:
White, Canadian
PHOTOGRAPHER
Kayla - Avatar

KAYLA MANN

Uses pronouns:
She/Her
Identifies as:
White, Italian
PHOTOGRAPHER
Lauren - Avatar

LAUREN LEGGATT

Uses pronouns:
She/Her
Identifies as:
White, German
PHOTOGRAPHER
Rae - Avatar

RAE BROWN

Uses pronouns:
She/Her
Identifies as:
White, Canadian
PHOTOGRAPHER
Jaden - Avatar

JADEN WOLFETTE

Uses pronouns:
She/Her
Identifies as:
White, Canadian, Wolfette, Trolette
STYLIST

MODELS

Cassie - Avatar

CASSIE KOHLER

Uses pronouns:
She/Her
Identifies as:
White, German
MODEL
Courtney - Avatar

COURTNEY CHEW

Uses pronouns:
She/Her
Identifies as:
Chinese Canadian
MODEL
Drew - Avatar

DREW HERTZ

Uses pronouns:
She/Her
Identifies as:
White, Canadian
MODEL
Ella - Avatar

Ella Lamoureux

Uses pronouns:
She/They/He
Identifies as:
Indigenous Two-Spirit Goddess
MODEL
Jade - Avatar

JADE MACKIE

Uses pronouns:
She/Her
Identifies as:
Croatian, Asian
MODEL
Kelly - Avatar

Kelly Bermudez

Uses pronouns:
She/Her
Identifies as:
Salvadoran, Latina
MODEL
Matt - Avatar

MATT LANG

Uses pronouns:
He/Him
Identifies as:
White, Canadian AF (by way of Ukraine and Romania)
MODEL
Mimi - Avatar

Mimi Mutahi

Uses pronouns:
She/Her
Identifies as:
Black, Kenyan, Bad Bitch
MODEL
Parmis - Avatar

PARMIS

Uses pronouns:
She/Her
Identifies as:
Iranian, Canadian
MODEL
Roze Volca - Avatar

ROZE VOLCA

Uses pronouns:
She/Her
Identifies as:
White
MODEL

CONTENT CREATORS, MAKERS, MISCELLANEOUS

DANI DAVILA

Uses pronouns:
She/Her
Identifies as:
Latina
CONTENT CREATOR
De' Janae - Avatar

De'Janae Evins

Uses pronouns:
She/Her
Identifies as:
Black
CONTENT CREATOR
Janine - Avatar

Janine Lee

Uses pronouns:
She/Her
Identifies as:
Hapa Korean American, Mom
CONTENT CREATOR
Josh - Avatar

JOSH BOISS

Uses pronouns:
He/Him
Identifies as:
Mixed, Trinidadian
CONTENT CREATOR
Maggie - Avatar

MAGGIE stankaitis

Uses pronouns:
She/Her
Identifies as:
White, Lithuanian
PR
Rob - Avatar

ROB TZSECKA

Uses pronouns:
He/Him
Identifies as:
White, Polish, Canadian
MAGICIAN
Sam - Avatar

SAM MACFARLANE

Uses pronouns:
She/Her
Identifies as:
White, Novia Scotian, Irish, German
MAKER
Tess - Avatar

TESS WIDDIFIELD

Uses pronouns:
She/Her
Identifies as:
White, Canadian, Virgo
UNICORN
Finding people GIF

HOW DO WE FIND THE PEOPLE WE WORK WITH?

Instagram
We're constantly finding cool new humans on Instagram. If we find someone we want to work with, we send them a friendly DM and start the conversation.

Within our network
Asking friends for friends. Chloe, Shafeez, and ------ have lived many freelance lives which gave them all a fairly extensive network of freelance creatives to connect with.

Referrals
This is one of our favourite ways — We’ve worked with many people who have been recommended or introduced to us through a mutual connection of some kind.

OUR GOAL FOR 2022

We will ensure that at least 50% of any external humans and/or wizards we work with identify as BIPOC.

Why this is important?
There are many talented folx across Canada and The U.S. who identify as BIPOC, and it's our responsibility to create equity in how we find and discover who we work with.

How will we achieve this?
We will no longer rely on the network we've built regardless of ease as an excuse. Instead, we will put more call outs on Instagram and our website for creators to work with, and incorporate more time into discovering creatives on Dribbble and Instagram.

How will we measure this?
Each quarter, we will conduct a review of our long list of people, and ensure we continue to meet the capacity we've set.