Within this report you will find a not at all brief exploration of who we are, why we are, how we are, where we are, and what we are. As things change and shift, we will reflect that here — we’ve also included a time stamp so you always know when this report was last updated.
👋 Avatars of people, brands, and products are clickable, unless they’ve asked not to be.
In full transparency, we promised we would have this report finished by October 2020. We recognize that it's July ... of 2021. Needless to say, going through this process took way longer than we anticipated. If we didn’t call that out, then what’s the point of even doing this? With all of that said, here it is. We hope you like it.
The imperfect, somewhat unconventional, but most definitely entertaining adventure of creating Another Room.
You know that feeling you get when you're stoned? It's almost like you're discovering things for the first time. All of the sudden food tastes tastier, thoughts are deeper, everything is lighter, and somehow the clouds look fluffier. It feels like you've entered Another Room. Welcome, we're glad you're here.
Once upon a time there were 2 stoners (Chloe + Shafeez) and –––––. With backgrounds in Design, Fashion, PR, UX, and Product Strategy, these 3 built the foundation of Another Room. While it's mainly Chloe + Shafeez running the show these days, ––––– makes star–studded appearances when he can.
Why anonymous in a transparency report?
Are you wondering why there is a bold, not at all transparent, redacted block through one of the members of our founding team? The man (myth and legend) who designed the branding for Another Room prefers anonymity with his work. If that changes, we'll be sure to make a large, colourful, transparent reveal. Until then, mystery remains.
Just like poutine, Another Room was created in Canada. Our team has run remotely since day one — from Kelowna, to Vancouver, all the way to Toronto. Shout out to Slack, Notion, FaceTime, and Miro for being our office.
Acknowledgements
Another Room acknowledges that our team works on the traditional territory of many nations including: Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, the Wendat peoples, the unceded territory of the Syilx (Okanagan) Peoples, xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations.
Our pinky promises. To ourselves, and to you.
We’ve always been self-funded
To build what we wanted and how we wanted, we funded it ourselves. From the very first travel kit, to this exact second, Another Room has been funded solely by its owners. Will it always be like this? We'll update you if things change.
We are in draft mode
Never not iterating is the mood. We will always be experimenting, testing, refining, learning, and growing. This allows us to ensure we are agile in the ways we focus on the needs of our customers, and the needs of weed. Does this mean we make mistakes? Definitely. Does it also mean we get to learn everyday? Absolutely. Shafeez likes to refer to these lessons as iOS updates.
We think fun is better with function
We are committed to building things that fit into the common situations that stoners find themselves in. Lost lighters, dry mouth, red eyes, and weed smelling worries. By the same token, we want to create stuff that's fun, and delightful. Like the feeling of being stoned. Fun and function are at the core of everything we do.
From the days before we existed until now, here are some of the key moments that we can still remember.
Pro-Tip: Click to drag the timeline below, and scroll through our memories
